track measure amount of people and vehicles, the system is able to predict how many people there will be in a certain location […]. In order to successfully cover the whole of NYC, Placemeter would need access to around 3000 cameras, of which currently, it only has access to 500. The company stresses that they are not able to store any data or video on servers after it has been analysed, however, this does not detract from the fact that many will view this as an invasion of privacy.
Despite this, it is clear that businesses will be keen to use this information, with Placemeter already providing low resolution pedestrian counts for New York City’s new Business Atlas, an interactive map that is updated monthly and allows businesses to plan their marketing strategies better.
source: Pop-Up City
From Placemeter website: “Placemeter works by automatically extracting measurable data from live video streams. Our computer vision technology is able to count how many people are walking by, calculate how heavy traffic is, and determine what is happening at the location in view. The above video shows our algorithms in action.” They underline the fact that they don’t track people. They measure amounts of people, without identifying them.